SAN CARLOS, Calif.–(BUSINESS WIRE)–Former NFL wide receiver Hank Baskett III will now tackle the nation’s top cancer killer. The Bonnie J. Addario Lung Cancer Foundation (ALCF) today named Baskett an ALCF official spokesperson to help raise awareness and much-needed research funding for lung cancer, the nation’s number one cancer killer, taking nearly 160,000 American lives every year.
“There are so many people who are not aware that lung cancer takes more lives every year than breast, prostate and colon cancers combined. So, together with Hank, we want to raise awareness and educate patients so they can live longer”
“I’ve known the Foundation for years now and I see the great work they’re doing for lung cancer patients everywhere,” said Hank Baskett III, who played five years in the NFL. “If it wasn’t for them my dad would most likely not be here today. I’m joining them in their fight to beat lung cancer for all patients.”
Baskett and his father, Hank Jr., appear in a new 30-second Public Service Announcement, aptly titled “The Big Hug,” to raise awareness for lung cancer and funding for the ALCF. The PSA was shot at Papago Park in Phoenix, Arizona during the Your Next Step is the Cure 5k on Feb. 9, 2014, which is part of the ALCF’s nationwide walk/run fundraising series.
“There are so many people who are not aware that lung cancer takes more lives every year than breast, prostate and colon cancers combined. So, together with Hank, we want to raise awareness and educate patients so they can live longer,” said Bonnie J. Addario, stage 3B lung cancer survivor and founder of the ALCF. “I’m thrilled to have Hank as one of our spokespeople because he knows what it’s like when a loved one is diagnosed with lung cancer and he’s passionate about making a difference.”
Baskett’s relationship with the ALCF dates back to 2011 when he met Bonnie Addario at a fundraiser for lung cancer in Los Angeles. Baskett’s father had been recently diagnosed with lung cancer and was struggling with treatment and side effects. As a stage 3B lung cancer survivor and through her expertise, Bonnie knew Mr. Baskett’s response to treatment was not optimal and she was relentless in making sure he got a second opinion. Bonnie referred him to a doctor in Colorado, knowing that Mr.Baskett might be a candidate for a targeted drug. Dr. Ross Camidge ran a molecular test on Mr. Baskett and determined a personalized treatment regime for him. The personalized treatment showed positive results almost immediately. Mr. Baskett has had no signs of lung cancer ever since. April will be the three-year anniversary of his diagnosis.
As an official spokesperson for the ALCF, Baskett’s duties will include appearances at several of the Foundation’s 5k charity runs and the annual gala held in November in San Francisco. Baskett, who appears with his wife Kendra Wilkinson on the reality show “Kendra on Top,” played five seasons in the NFL with the Indianapolis Colts, Minnesota Vikings and the Philadelphia Eagles. Baskett is also a spokesperson for the Griffin Gives Foundation, a nonprofit dedicated to supporting active and retired military, those affected by debilitating disease, and the health and wellness of children.
About the Bonnie J. Addario Lung Cancer Foundation
The Bonnie J. Addario Lung Cancer Foundation is one of the largest philanthropies (patient-founded, patient-focused, and patient-driven) devoted exclusively to eradicating Lung Cancer through research, education, early detection, genetic testing, drug discovery and patient-focused outcomes. The Foundation works with a diverse group of physicians, organizations, industry partners, individuals, survivors, and their families to identify solutions and make timely and meaningful change. ALCF was established on March 1, 2006 as a 501c(3) non-profit organization and has raised more than $10 million for lung cancer research. To learn more, please visit www.lungcancerfoundation.org.
About the Griffin Gives Foundation
The Griffin Gives Foundation is a philanthropic, not for profit 501(c)(3) foundation dedicated to supporting active and retired military, those affected by debilitating disease and the health and wellness of children. We thrive to make a difference in the lives of others. Our commitment is genuine. Since its inception, The Griffin Gives Foundation has been dedicated to supporting organizations who share this commitment. At its core, the foundation aims to provide support for all ages and in all areas. To learn more, please visit www.griffingives.org.